Zepp Health/Amazfit
Zepp Health Corporation, a global leader in smart wearables and health technology, together with Wild.AI, a wellness app for women, have announced a 'groundbreaking' integration of Wild.AI’s advanced women’s health and wellness app directly on Amazfit smartwatches, starting with the Amazfit Active series.
This collaboration makes the Amazfit Active the first smartwatch to integrate Wild.AI, focusing on female physiology and training needs. The integration will extend to other Amazfit series, offering advanced health management solutions for female users at no cost.
Users will receive personalised readiness scores, insights, recommendations, and training plans tailored specifically to women’s health needs based on research from over 450 whitepapers. The integration delivers exercise and diet recommendations based on menstrual and hormonal cycles, covering all life stages from reproductive years to perimenopause and beyond.
Zepp Health says that its Amazfit smartwatches, through the new Wild.AI mini app, offer women the ability to access their Wild.AI data and receive tailored health insights directly on their smartwatch. The company says this integration allows women to manage their health and fitness more conveniently, directly from their wrist, making Amazfit a pioneer in offering female-tailored fitness directly on their smartwatch.
The mini app on Amazfit Active smartwatch provides women with training and performance recommendations specifically tailored to their unique physiology, fitness, and wellness needs from dietary to hormonal cycles information. This includes support for various life stages such as: menstrual cycle, over 149 types of hormonal and non-hormonal birth control, perimenopause, menopause, and personalised diet and exercise to support fitness and physiology goals.
According to the companies, the integration of Wild.AI’s advanced AI and data analytics with Zepp Health’s wearable technology offers a 'seamless' user experience. Women can access valuable health insights, track their progress, and adjust their routines to meet their goals from a single platform.
With the integration, the device delivers personalised health insights in real-time, allowing women to make informed decisions about their health and wellness. It also provides exercise and recovery insights based on the data gathered from Amazfit watches and self-reported data.
Zepp Health says that sports studies historically prioritise male participants, limiting insights into women's specific health needs like performance and recovery. With 80% of medical research traditionally focused on males, women have often relied on technology designed for men. Wild.AI aims to change this narrative. Backed by extensive research and collaborations with leading experts, Wild.AI has developed an app that helps women optimise their nutrition, training, and recovery according to their hormonal and symptom fluctuations.
"Our app aggregates data from wearables and manual inputs to provide a female readiness score, guiding personalised training, nutrition, and recovery plans," said Hélène Guillaume, founder and CEO of Wild.AI. "At Wild.AI, we're committed to empowering women with innovative health technologies that embrace female physiology. This is the first-ever instance where the Wild.AI experience is accessible outside of the Wild.AI app. Our collaboration with Zepp Health marks a significant stride in delivering tailored health solutions, redefining how women engage with fitness and well-being through advanced data analytics and behavioural science."
“At Zepp Health, we are dedicated to advancing our smartwatch technology to meet the unique health needs of women. This integration with Wild.AI is a testament to our commitment to providing cutting-edge health insights and tools that empower women to take control of their wellness,” said Wayne Huang, CEO of Zepp Health.
