Foster Corporation, a material solutions provider for the healthcare market since 1989 has taken some major strides recently to position its healthcare focused distribution business for strong growth into the future.
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rebrand
Key moves include a rebranding of its distribution business that includes a new name, logo, website and new partners that will meet the needs of Foster’s healthcare customer base. Foster Distribution is now known as Foster Supply Chain Solutions.
Larry Johnson, president of Foster Supply Chain Solutions, said: “The reason for the rebrand is that the “Foster Distribution” brand sounded too generic and transactional. We wanted a new brand that would communicate our focus on new business development, our polymer solutions, and our other products and services that our customers are interested in and will bring them value. The new name, Foster Supply Chain Solutions, fits the bill. In conjunction with the rebrand we have launched a new logo and are also in the process of launching a new website that will be in place in February. The new website has been designed with ease of finding information that customers are looking for quickly and easily.”
In 2022, Foster Supply Chain Solutions put a focus on finding new partners that fit its healthcare focus and were successful in bringing in seven new partners who were interested in selling their products/services into the healthcare market or wanted to strengthen their sales. Product-wise, these new partners bring polymers, additives, implantable technologies, membranes, and services to Foster’s Supply Chain Solutions healthcare focused product line.
Johnson added: “Foster Corporation and Foster Supply Chain Solutions are interested in presenting products that will solve our customer’s problems and add value to their business. In a complicated medical market segment, we want to be an easy to do business with and uncomplicate our customers experience in finding the solutions they need.”
