Social impact start-up Cancer Central has been shortlisted in the new ‘HealthTech Innovation of the Year’ category for the Digital Leaders 100 list for 2019.

The nationwide programme, aims to promote effective, long-term digital transformation across government, industry and charities, with the public able to vote on the finalists.

Avril Chester, founder & CEO of Cancer Central said: “Cancer Central has been created from over 20,000 hours from 100+ individuals and 20+ organisations, with major contributions from TechFINIUM and ROQ. Being shortlisted for this award is incredible, a wonderful recognition of all that has been given, and such an achievement for everyone involved.

“We are now seeking businesses, charities and communities (local, regional and national) who support those affected by cancer to register on Cancer Central so that we can signpost to them in their time of need. We appreciate Digital Leaders for their help in spreading the word.”

Launched in October 2018, Cancer Central is a digital platform created to provide those affected by cancer with the help and support they need.

The platform combines a database with a conversational search engine to connect people to the products and services when and where they need them. These services include benefits advice, insurance products, counselling, complementary therapy, respite care, hats, wigs, lingerie, skincare, financial help, nutrition advice, local societies or communities, meals on wheels, books, blogs, forums, local hospital and taxi services – all based on geographical location and cancer type to provide individualised information.

Robin Knowles, CEO of Digital Leaders, said: "Our seventh Digital Leaders 100 published today reflects much of the fantastic work going on across the UK’s sectors. It’s a celebration of those leading change, but who are not perhaps household names yet.”

Voting closes on Friday 10 May at 12 Noon.